Senior Product Marketing Manager (MATERNITY COVER)

Dublin, Ireland

Title:                       Senior Product Marketing Manager (MATERNITY COVER)

Location:               Dublin, Ireland

Type:                      Full-time (FTC)

Introduction

SilverCloud is a multi-award-winning company, delivering innovative solutions to the healthcare, pharmaceutical and corporate market globally. SilverCloud enables the delivery of highly engaging, clinically proven programs, content and support covering a broad range of areas from behavioral/mental health to chronic disease management. The SilverCloud online platform is currently being utilized by over 220 healthcare organizations globally.

As a Senior Marketing Manager, you will oversee a direct team of four experienced marketing staff. This is a senior position which will involve working closely with senior staff and other members of the broader commercial team.

SilverCloud Health will support you to:

  • Lead and coordinate the development and execution of marketing strategies and activities to drive customer acquisition. This should include a focus on digital marketing
  • Co-ordinate marketing campaigns with the heads of sales
  • Oversee the marketing budget
  • Manage a direct team of four marketing staff
  • Oversee the content and quality of a range of marketing collateral for print, online and media - thought leadership articles and commentary, website content, newsletters, brochures, credential documents and other promotional material
  • Development and reporting of KPIs of marketing activities
  • Develop compelling campaign strategies, compelling content and guide marketing programs to drive demand for SilverCloud Health Solutions
  • Communicate the value proposition of SilverCloud Health, through effective sales tools to support every stage of the selling process
  • Develop campaigns and high-quality content and to support and drive customer retention efforts and support product engagement

As Senior Product Marketing Manager, you have:

  • Must have 5 - 7 years' experience at a senior level in a B2B environment, ideally within technology or the healthcare industry
  • Solid understanding of technology platforms, particularly the implications of emerging technology in the healthcare industry
  • Full understanding of regulatory guidelines & governance requirements
  • Full understanding of healthcare/digital health business
  • Excellent stakeholder management skills
  • Excellent communication and presentation skills
  • Strong attention to detail.

What you need to do now

If you're interested in this role, please fill in the form below or email an up-to-date copy of your CV to careers@silvercloudhealth.comAll applicants will be reviewed against the above job description and a short-list will be drawn up of applicants to progress through to the recruitment process.

 

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